Business Process Reengineering (BRR) is a concept that originated by Dr. Michael Hammer and promulgated by Dr. Michael Hammer and James Champy. BPR involves the radical redesign of core business processes to achieve dramatic improvements in productivity, cycle times and quality.
More formally it is an organized group of related activities that together create customer value. The focus in a process is not on individual units of work, which by themselves accomplish nothing for a customer, but rather on an entire group of activities that, when effectively brought together, create a result that customers value.
Why do we do what we do? No gives, no assumptions. We determine what a company must do, and then do it.
Radical is derived from the Latin word “radic” meaning “root”. We determine sow the seeds for new roots, and re-invent;
As opposed to incremental. We determine the path to 100%, 200% improvement and not at 10% or 20%.
As Dr. Hammer defines it, Business process is end-to-end work that produces something of value. We determine and distill value-adding versus now value-adding process steps to re-invent the wheel.
A recognizable and loved brand is one of the most valuable assets a company owns. In fact, 59% of customers prefer to buy products from brands they know. How do you become a sought-after brand with endless sales and raving fans? By identifying your promise to a customer or client. The challenge is communicating a clear and cohesive message.